Problem and objective
The business outcome the software serves, and the measurable signal that it worked. Not a feature list — the reason the features exist.
Web development · free template
Web development proposal template
Development proposals are bought on risk, not features. The client has been burned by a build that ran twice as long as promised. This template shows how the work is broken down, what happens when requirements change, and who owns the code and infrastructure at the end.
What the client is really deciding: "Will this ship, and what happens when something breaks after launch?"
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Section-by-section structure
Feature scope
Features as user-facing capabilities, each one testable. Mark anything in the 'later' column explicitly so phase two is visible but not promised.
Technical approach
Stack, hosting, third-party services, and integrations. Note which accounts and API keys the client must provide and when.
Delivery process
Sprints or phases, what is demoed at the end of each, and the environment the client can click through. Visible progress is what buys patience.
Testing, deployment, and handover
Test coverage approach, staging and production deployment, documentation, and a walkthrough session at handover.
Post-launch support
A defined warranty window for defects, then an optional support retainer with response times. Distinguish bugs from new requests.
Investment and change requests
Fixed price per phase or per sprint, the change-request rate, and the ownership terms for code and repositories on final payment.
How to price this work
| Pricing model | Best when | Typical range |
|---|---|---|
| Fixed price per phase | Well-specified builds | $3,000 – $60,000 |
| Per sprint | Evolving product scope | $4,000 – $15,000/sprint |
| Support retainer | Post-launch maintenance | $500 – $4,000/mo |
Ranges are general market guidance, not a quote — price against the outcome for your client.
Mistakes to avoid
- Scoping features as nouns instead of testable behaviours.
- No warranty window, so every post-launch bug is an awkward conversation.
- Third-party access requested mid-build instead of listed up front.
- Confusing bug fixes with new requests in the support agreement.
- Ownership of code and infrastructure left unstated.
Frequently asked questions
Fixed price or time and materials?
Fixed price per phase, with discovery paid separately. It gives the client a ceiling and gives you a natural point to rescope.
How do I handle a client who keeps adding features?
Name the change-request rate in the proposal and log additions to a phase-two list. Written scope makes the conversation routine rather than confrontational.
Should I include a discovery phase?
For anything above a small build, yes — priced, short, and producing a written spec the client owns even if they stop there.
Let LogicVanta write it for you
Answer a few questions about the client and the project. LogicVanta drafts every section above, then gives you a shareable link your client can accept in one click.
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