Project summary
One paragraph: the business, the site's job (leads, bookings, sales), and the launch target. Name the primary conversion action so every design decision has a reference point.
Web design · free template
Web design proposal template
Web design proposals fail on scope, not taste. The client pictures a site; you price a page count. This template forces both of you to agree on exactly how many pages, how many revision rounds, and who writes the copy — before a single mockup exists.
What the client is really deciding: "Will this site actually launch, and will I be stuck paying for changes?"
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Section-by-section structure
Where the current site falls short
Two or three specific observations — slow mobile load, no clear call to action, outdated brand. Concrete beats flattering; it proves you looked.
Pages and page count
List every page by name: Home, About, Services (×3), Contact, Blog index, Blog post template. Anything not on this list is a change request. This single list prevents most web design disputes.
Phases and revisions
Discovery → wireframes → visual design → build → QA → launch. State revision rounds per phase (two is standard) and what a round means: one consolidated set of feedback, not a running stream.
What the client provides
Copy, logo files, brand assets, product photos, hosting and domain access, and a single named decision-maker. Put dates against each item — your timeline depends on them.
Timeline
Phase dates with feedback windows attached. Add one line: dates shift by the same number of days that feedback is late. That sentence saves the relationship later.
Investment
Three tiers so the decision is which, not whether. Include the change-request rate and any post-launch support window.
Next step
One click to accept, then a kickoff call booked within a week. Add a proposal expiry date so today is a reasonable day to decide.
How to price this work
| Pricing model | Best when | Typical range |
|---|---|---|
| Fixed price per page count | Well-defined marketing sites | $2,500 – $12,000 |
| Tiered packages | Clients who need to compare options | 3 tiers, ~1.6× apart |
| Design retainer | Ongoing landing pages and iteration | $1,500 – $5,000/mo |
Ranges are general market guidance, not a quote — price against the outcome for your client.
Mistakes to avoid
- No page count, so "a few more pages" arrives after design is approved.
- Unlimited revisions promised in a moment of enthusiasm.
- Assuming the client has copy ready — they almost never do.
- No named decision-maker, so feedback arrives from four people and contradicts itself.
- Launch date with no dependency on client approvals.
Frequently asked questions
How long should a web design proposal be?
Two to four pages. The page list, timeline, and investment sections do the real work; everything else is context.
Should I include design mockups in the proposal?
No. Free spec work devalues the discovery phase you're trying to sell. Show relevant past work instead.
Do I put a price in the proposal or wait?
Always include price. A proposal without a number is a brochure, and it invites the client to shop around while they wait.
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Answer a few questions about the client and the project. LogicVanta drafts every section above, then gives you a shareable link your client can accept in one click.
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