Project summary
The rooms in scope, their square footage, how the client lives in the space, and the look they described. Name every room — undefined rooms become free rooms.
Interior design · free template
Interior design proposal template
Interior design proposals fall apart when the design fee, the furnishings budget, and the procurement markup are blurred into one number. The client thinks $12,000 buys the room; you meant it buys the drawings. This template separates concept work, documentation, and procurement, and states plainly how product is purchased and marked up.
What the client is really deciding: "What am I paying you for, and what am I paying for furniture?"
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Section-by-section structure
Concept and moodboards
How many concept directions you present, what a moodboard includes (palette, materials, finish samples, reference imagery), and how many revision rounds are included before the direction is locked.
Drawings and documentation
Floor plans, furniture layouts, elevations, lighting and electrical plans, and finish schedules. State which are included and which are add-ons so contractors are not waiting on drawings nobody bought.
Procurement and furnishings
Whether you purchase on the client's behalf or they buy from your specification list, your procurement fee or trade markup, and who owns freight, storage, receiving, and damage claims.
Timeline and phases
Concept, documentation, procurement lead times, and installation. Lead times on custom upholstery and stone drive the whole schedule — say so, and tie each phase to a client approval date.
Investment
Design fee (flat per room or per phase), procurement fee or markup, and a separate furnishings allowance the client approves before anything is ordered. Three numbers, never one.
Next step
Accept, pay the design retainer, and book the site measure. Note that no product is ordered until the furnishings budget is approved in writing.
How to price this work
| Pricing model | Best when | Typical range |
|---|---|---|
| Flat fee per room | Defined residential rooms | $1,500 – $6,000/room |
| Procurement fee or trade markup | You purchase furnishings | 15% – 35% of product |
| Hourly | Consults, sourcing add-ons, site visits | $100 – $300/hr |
Ranges are general market guidance, not a quote — price against the outcome for your client.
Mistakes to avoid
- Quoting one number that mixes design fee with the furnishings budget.
- No cap on moodboard revisions, so the direction never locks.
- Leaving freight, receiving, and storage costs unassigned.
- Not naming which drawings are included, so the contractor's requests become unpaid work.
- Promising an install date before confirming custom lead times.
Frequently asked questions
Should the furniture budget be in the proposal?
As a separate allowance the client approves, not as part of your fee. Keeping it distinct protects your design fee when they trim the shopping list.
Flat fee per room or hourly?
Flat per room for defined residential projects — clients can compare it to their budget. Keep an hourly rate for extra site visits and out-of-scope sourcing.
How do I handle trade markup transparently?
State the percentage and what it covers: sourcing, order management, vendor chasing, and damage claims. A named number reads as professional; a hidden one gets discovered.
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Answer a few questions about the client and the project. LogicVanta drafts every section above, then gives you a shareable link your client can accept in one click.
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