Content goal
What the content is for — rankings, conversions, thought leadership — and the audience it speaks to. This decides everything else.
Freelance writing · free template
Freelance writing proposal template
Writing proposals underprice because they count words instead of work. The research, the interviews, the editing rounds, and the SEO brief are the job; the draft is the visible part. This template makes the invisible work explicit, then prices it.
What the client is really deciding: "How much will I have to rewrite once it lands?"
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Section-by-section structure
Deliverables
Number of pieces, format, and a word range per piece rather than a fixed count. Include headlines, meta description, and image direction if in scope.
Research and inputs
Interviews, source material, subject-matter access, keyword briefs, and brand voice guidelines. Name who supplies what.
Process and revisions
Outline approval, first draft, and a stated number of revision rounds. Outline approval before drafting is the single biggest saver of rewrite time.
SEO scope
Whether keyword research is included, how internal links are handled, and who publishes. Ambiguity here is where scope creep lives.
Rights and attribution
When rights transfer, whether the work is ghostwritten, and whether you can use it in your portfolio.
Investment
Per piece or monthly retainer, payment terms, and the rate for rush turnaround or extra revision rounds.
How to price this work
| Pricing model | Best when | Typical range |
|---|---|---|
| Per piece | Defined articles or pages | $150 – $1,500/piece |
| Monthly retainer | Ongoing content programmes | $1,000 – $6,000/mo |
| Per word | Volume work with a clear brief | $0.10 – $1.50/word |
Ranges are general market guidance, not a quote — price against the outcome for your client.
Mistakes to avoid
- Pricing per word, which pays you less the better you get.
- Drafting before the outline is approved.
- Unlimited revisions on subjective copy.
- Interviews and research treated as free inputs.
- No clarity on who publishes, so you inherit CMS work you did not price.
Frequently asked questions
Per word or per project?
Per project. Per-word pricing rewards padding and punishes efficiency, and it makes the research and strategy invisible.
How many revision rounds should I include?
Two, after an approved outline. Most rewrite requests come from a misaligned outline, not the prose.
Should I write a free sample?
No. Offer relevant published work, or a small paid pilot piece. Free samples attract the clients least likely to pay well.
Let LogicVanta write it for you
Answer a few questions about the client and the project. LogicVanta drafts every section above, then gives you a shareable link your client can accept in one click.
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Web design, SEO, social media, copywriting, and consulting — each with the full section wording, pricing structure, and closing lines. Copy, paste, adapt. No credit card, no sales calls.
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