The assignment
What's being written, for whom, and what it needs to make the reader do. One sentence per piece.
Copywriting · free template
Copywriting proposal template
Copywriting proposals need one thing above all: a hard boundary on revisions. Words are easy to ask for again. This template defines the deliverable, the number of rounds, and what counts as a new project rather than a tweak.
What the client is really deciding: "Will this sound like us, and can I get changes if it doesn't?"
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Section-by-section structure
Deliverables and length
Each piece with a word-count range and format: 5 × 1,200-word blog posts, 1 homepage (approx. 600 words), 4 emails. Ranges, not exact counts.
Research and inputs
Interviews, existing brand guide, customer research, product access. Name how many interviews are included and how long each runs.
Voice and reference
Two or three examples the client has already approved as on-brand. Agreeing on voice before writing prevents the vaguest kind of rewrite.
Revisions
Two rounds per piece, consolidated feedback, within ten business days of delivery. Structural rewrites after approval of the outline are quoted separately.
Timeline
Outline → first draft → revisions → final. Attach dates and the client's feedback windows.
Investment
Per-project price, 50% deposit, remainder on delivery. State the rate for extra rounds and additional pieces.
Next step
Accept online, then the deposit invoice and the first interview slot.
How to price this work
| Pricing model | Best when | Typical range |
|---|---|---|
| Per project | Defined set of pieces | Most common — quote as one number |
| Per word or per piece | Ongoing content volume | $0.25 – $1.50/word |
| Monthly retainer | Recurring content calendar | $1,500 – $6,000/mo |
Ranges are general market guidance, not a quote — price against the outcome for your client.
Mistakes to avoid
- No revision cap, so one piece consumes the margin of three.
- Quoting before seeing the brand voice or interviewing anyone.
- Exact word counts instead of ranges, which invites nitpicking.
- No outline approval step, so the first draft becomes the argument.
- Charging hourly, which punishes you for writing faster than you used to.
Frequently asked questions
Should copywriters charge per word or per project?
Per project for anything with strategy attached; per word only for high-volume, low-variation content. Per project decouples your income from your typing speed.
How many revision rounds should I include?
Two, with consolidated feedback and a deadline. Add an hourly or per-round rate beyond that and state it in the proposal.
Do I need a deposit?
Yes — 50% up front is standard and it filters out clients who were never going to commit.
Let LogicVanta write it for you
Answer a few questions about the client and the project. LogicVanta drafts every section above, then gives you a shareable link your client can accept in one click.
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