Project summary
The brand, the audience, and what the design has to accomplish. One paragraph the client would recognise as their own brief.
Graphic design · free template
Graphic design proposal template
Design proposals lose money in two places: unlimited revisions and unstated usage rights. This template counts the concepts, counts the rounds, and says in plain language what the client may do with the finished files — so the price you quote is the price you are paid.
What the client is really deciding: "How many options do I get, and do I own the artwork?"
Generate my graphic design proposal
3 proposals free — no credit card required.
Section-by-section structure
Deliverables
Countable and specific: three logo concepts, one developed direction, primary and secondary marks, colour and type system, and final files in named formats.
Concepts and revision rounds
State the number of initial concepts and how many revision rounds each stage includes. Define a round as one consolidated set of feedback from one decision-maker.
Usage rights and ownership
When rights transfer, what happens on final payment, and whether you retain portfolio rights. Broad, exclusive, or extended licensing is priced separately.
Timeline
Concept presentation, feedback window, refinement, and delivery of production files. Attach each date to a feedback deadline.
Investment
Three tiers — core mark, full identity, or identity plus applications. Include the hourly rate for work beyond the included rounds.
Next step
Accept, pay the deposit, and book the kickoff. Note that work starts when the deposit clears, not when the proposal is accepted.
How to price this work
| Pricing model | Best when | Typical range |
|---|---|---|
| Fixed price by deliverable set | Defined identity or collateral work | $800 – $8,000 |
| Tiered packages | Clients weighing scope against budget | 3 tiers, ~1.6x apart |
| Day rate | Ongoing or loosely defined production | $400 – $1,200/day |
Ranges are general market guidance, not a quote — price against the outcome for your client.
Mistakes to avoid
- Unlimited revisions, which turns a fixed fee into an hourly loss.
- Silence on usage rights, so extended licensing is never billed.
- Presenting concepts before the deposit clears.
- Accepting feedback from a committee with no named decision-maker.
- No file-format list, so 'final files' becomes an ongoing request line.
Frequently asked questions
How many logo concepts should I include?
Three at most. More concepts signal uncertainty and multiply the revision surface without improving the outcome.
Should I charge for the discovery phase?
Yes, and name it. Discovery is where the strategic value sits, and pricing it separately makes the rest of the proposal easier to justify.
What if the client wants the source files?
Offer them as a priced add-on with the rights transfer spelled out. Do not include them by default.
Let LogicVanta write it for you
Answer a few questions about the client and the project. LogicVanta drafts every section above, then gives you a shareable link your client can accept in one click.
Create your first proposal freeFree download
Get the graphic design template — plus 4 more
Web design, SEO, social media, copywriting, and consulting — each with the full section wording, pricing structure, and closing lines. Copy, paste, adapt. No credit card, no sales calls.
Templates for other services
Web design proposal templateSEO proposal templateSocial media marketing proposal templateCopywriting proposal templateConsulting proposal templateBookkeeping proposal templateLandscaping proposal templateConstruction proposal templatePhotography proposal templateWeb development proposal templateEvent planning proposal templateCleaning services proposal templateVirtual assistant proposal templateFreelance writing proposal templateInterior design proposal template