Shoot overview
What is being photographed, where, and what the images are for. The intended use drives licensing, so establish it up front.
Photography · free template
Photography proposal template
Photography proposals are usually too short. They name a day rate and a delivery date, then leave licensing, edited image counts, and reshoot terms to be argued about later. This template makes the shoot day the smallest part of the document.
What the client is really deciding: "How many finished images do I get, and where am I allowed to use them?"
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Section-by-section structure
Shot list and coverage
Locations, setups, number of looks or products, and hours of coverage. State what happens if the schedule runs long.
Deliverables
Number of edited images, resolution and formats, delivery method, and turnaround in business days. Distinguish selects from fully retouched files.
Editing and revisions
What standard editing includes, how many retouch revisions are covered, and the rate for additional retouching.
Usage licence
Term, territory, and channels — web only, paid social, print, or unlimited. Extended or exclusive licences are priced as add-ons.
Logistics and client responsibilities
Location access, permits, models or staff, props, and a named on-site contact. Note weather contingency for outdoor work.
Investment and cancellation
Session fee, licence fee, travel and expenses, deposit, and the rescheduling or cancellation window.
How to price this work
| Pricing model | Best when | Typical range |
|---|---|---|
| Day or half-day rate | Editorial, event, and commercial shoots | $500 – $4,000/day |
| Per image or per product | Ecommerce and catalogue work | $15 – $150/image |
| Session + licence fee | Brand and advertising usage | Session + licence tier |
Ranges are general market guidance, not a quote — price against the outcome for your client.
Mistakes to avoid
- No image count, so 'send everything' becomes the expectation.
- Licensing left unmentioned, so a web shoot ends up on billboards.
- Raw files promised without thinking about your editing standard.
- No cancellation window on a day you turned other work down for.
- Turnaround quoted in 'a couple of weeks' instead of business days.
Frequently asked questions
Should I hand over RAW files?
Generally no. The edit is your craft and the client rarely wants the work. If they insist, price it as a separate licence, not a freebie.
How do I price usage?
Tie it to reach. Internal and web use is the base; paid media, print, and out-of-home each add a tier. Name the term in months or years.
What deposit should I take?
Enough to make the date real, commonly 25 to 50 percent, non-refundable inside the cancellation window.
Let LogicVanta write it for you
Answer a few questions about the client and the project. LogicVanta drafts every section above, then gives you a shareable link your client can accept in one click.
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