Current state
Posting cadence, engagement rate, follower growth, and one clear gap. Screenshot-level specifics show you did the homework.
Social media · free template
Social media marketing proposal template
Social media proposals get underpriced because the work is invisible: sourcing, editing, scheduling, replying, reporting. This template makes every one of those visible and countable, so the retainer reads as reasonable instead of arbitrary.
What the client is really deciding: "What exactly do I get every month, and who approves it?"
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3 proposals free — no credit card required.
Section-by-section structure
Platforms in scope
Name each platform, and say what happens on each. Instagram and TikTok are different jobs, not one line item.
Monthly content volume
Exact counts: 12 static posts, 8 short-form videos, 20 stories, 4 carousels. Include how many concepts you present versus how many ship.
Community management
Define it: response window, hours covered, escalation path for complaints. If it isn't in scope, say so explicitly.
Approval workflow
Content delivered by the 25th, feedback within three business days, one revision round, then scheduled. Late approvals push the calendar, not the fee.
Reporting
One monthly report on reach, engagement, follower growth, and clicks or leads where trackable.
Investment
Monthly retainer by content volume tier. Paid ad spend is billed separately and never mixed into the retainer.
Next step
Accept online, then a brand and tone-of-voice session before the first content batch.
How to price this work
| Pricing model | Best when | Typical range |
|---|---|---|
| Retainer by content volume | Standard ongoing management | $1,200 – $5,000/mo |
| Content production only | Client schedules in-house | Priced per asset |
| Launch sprint | New account or rebrand | $2,000 – $6,000 one-time |
Ranges are general market guidance, not a quote — price against the outcome for your client.
Mistakes to avoid
- Bundling ad spend into the retainer, so a budget increase looks like a fee increase.
- Unlimited platforms for one price.
- No approval deadline, so the calendar slips and you get blamed.
- Promising follower counts instead of consistent output and engagement.
- Leaving community management undefined — it silently becomes 24/7.
Frequently asked questions
Should I charge for content creation and management separately?
Show them as separate line items even inside one retainer. It makes the price legible and lets clients scale one without cutting the other.
How do I handle ad spend?
Bill it separately, at cost, with a stated management percentage or flat fee. Never let spend flow through your retainer line.
What's a realistic contract length?
Three to six months. Social results depend on consistency, and one month of posting proves nothing.
Let LogicVanta write it for you
Answer a few questions about the client and the project. LogicVanta drafts every section above, then gives you a shareable link your client can accept in one click.
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