Audit snapshot
Three to five findings from a real look at the site: indexation gaps, thin pages, missing internal links, slow templates. Specificity here is the entire sales pitch.
SEO · free template
SEO proposal template
SEO proposals live or die on expectation-setting. Clients hear "rank number one"; you know results compound over months. This template puts the honest timeline up front and ties the retainer to deliverables you control, not rankings you don't.
What the client is really deciding: "When will I see results, and how will I know it's working?"
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3 proposals free — no credit card required.
Section-by-section structure
Opportunity and target keywords
A short table of realistic keywords with search volume and difficulty. Show where the site already ranks 11–20 — those are the fastest wins and they build trust early.
Monthly deliverables
Countable outputs: on-page fixes per month, pieces of content, technical tickets, link outreach targets, and one report. Never sell "SEO support".
What you will not promise
State plainly that rankings and traffic are influenced, not guaranteed, and that Google's timeline is typically three to six months. This paragraph closes deals with sophisticated buyers.
Reporting and review
One monthly report on agreed metrics, plus a formal review at month three where either side can adjust or exit.
Access needed
Search Console, analytics, CMS access, and a developer contact for technical fixes.
Investment
Monthly retainer with a three-month minimum, and a separate one-time price for the initial technical fix sprint.
Next step
Accept online, then a kickoff audit call and access handover in week one.
How to price this work
| Pricing model | Best when | Typical range |
|---|---|---|
| Monthly retainer | Ongoing content and technical work | $1,000 – $6,000/mo |
| One-time technical audit | First engagement, low commitment | $800 – $3,500 |
| Content-only package | Clients with in-house developers | Priced per piece |
Ranges are general market guidance, not a quote — price against the outcome for your client.
Mistakes to avoid
- Guaranteeing rankings — the fastest way to lose a client at month two.
- No three-month review, so a struggling engagement drags on unhappily.
- Deliverables described as hours instead of outputs.
- Requesting no analytics access, then having no baseline to prove progress against.
- Ignoring who will implement technical fixes.
Frequently asked questions
How long should an SEO retainer minimum be?
Three months at minimum. Anything shorter ends before indexing and ranking changes are measurable, which makes both sides look bad.
Should the proposal include keyword research?
Include a small, honest sample — five to ten keywords with volume and difficulty. Save the full research for the paid engagement.
What metrics should I commit to?
Commit to outputs and leading indicators (pages published, issues fixed, impressions, average position). Report on traffic and revenue, but don't guarantee them.
Let LogicVanta write it for you
Answer a few questions about the client and the project. LogicVanta drafts every section above, then gives you a shareable link your client can accept in one click.
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Get the seo template — plus 4 more
Web design, SEO, social media, copywriting, and consulting — each with the full section wording, pricing structure, and closing lines. Copy, paste, adapt. No credit card, no sales calls.
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