Your proposal template pack
Five complete proposal templates, one per type of work. Each lists the sections in order, what goes in them, how to price that kind of project, and the mistakes that lose the job. Copy the structure straight into your document — or skip the typing and have LogicVanta write your version for a specific client.
3 proposals free — no credit card required.
Web design proposal template
Web design proposals fail on scope, not taste. The client pictures a site; you price a page count. This template forces both of you to agree on exactly how many pages, how many revision rounds, and who writes the copy — before a single mockup exists.
Sections, in order
1. Project summary
One paragraph: the business, the site's job (leads, bookings, sales), and the launch target. Name the primary conversion action so every design decision has a reference point.
2. Where the current site falls short
Two or three specific observations — slow mobile load, no clear call to action, outdated brand. Concrete beats flattering; it proves you looked.
3. Pages and page count
List every page by name: Home, About, Services (×3), Contact, Blog index, Blog post template. Anything not on this list is a change request. This single list prevents most web design disputes.
4. Phases and revisions
Discovery → wireframes → visual design → build → QA → launch. State revision rounds per phase (two is standard) and what a round means: one consolidated set of feedback, not a running stream.
5. What the client provides
Copy, logo files, brand assets, product photos, hosting and domain access, and a single named decision-maker. Put dates against each item — your timeline depends on them.
6. Timeline
Phase dates with feedback windows attached. Add one line: dates shift by the same number of days that feedback is late. That sentence saves the relationship later.
7. Investment
Three tiers so the decision is which, not whether. Include the change-request rate and any post-launch support window.
8. Next step
One click to accept, then a kickoff call booked within a week. Add a proposal expiry date so today is a reasonable day to decide.
How to price it
| Model | Use when | Typical range |
|---|---|---|
| Fixed price per page count | Well-defined marketing sites | $2,500 – $12,000 |
| Tiered packages | Clients who need to compare options | 3 tiers, ~1.6× apart |
| Design retainer | Ongoing landing pages and iteration | $1,500 – $5,000/mo |
Avoid these
- No page count, so "a few more pages" arrives after design is approved.
- Unlimited revisions promised in a moment of enthusiasm.
- Assuming the client has copy ready — they almost never do.
- No named decision-maker, so feedback arrives from four people and contradicts itself.
- Launch date with no dependency on client approvals.
SEO proposal template
SEO proposals live or die on expectation-setting. Clients hear "rank number one"; you know results compound over months. This template puts the honest timeline up front and ties the retainer to deliverables you control, not rankings you don't.
Sections, in order
1. Audit snapshot
Three to five findings from a real look at the site: indexation gaps, thin pages, missing internal links, slow templates. Specificity here is the entire sales pitch.
2. Opportunity and target keywords
A short table of realistic keywords with search volume and difficulty. Show where the site already ranks 11–20 — those are the fastest wins and they build trust early.
3. Monthly deliverables
Countable outputs: on-page fixes per month, pieces of content, technical tickets, link outreach targets, and one report. Never sell "SEO support".
4. What you will not promise
State plainly that rankings and traffic are influenced, not guaranteed, and that Google's timeline is typically three to six months. This paragraph closes deals with sophisticated buyers.
5. Reporting and review
One monthly report on agreed metrics, plus a formal review at month three where either side can adjust or exit.
6. Access needed
Search Console, analytics, CMS access, and a developer contact for technical fixes.
7. Investment
Monthly retainer with a three-month minimum, and a separate one-time price for the initial technical fix sprint.
8. Next step
Accept online, then a kickoff audit call and access handover in week one.
How to price it
| Model | Use when | Typical range |
|---|---|---|
| Monthly retainer | Ongoing content and technical work | $1,000 – $6,000/mo |
| One-time technical audit | First engagement, low commitment | $800 – $3,500 |
| Content-only package | Clients with in-house developers | Priced per piece |
Avoid these
- Guaranteeing rankings — the fastest way to lose a client at month two.
- No three-month review, so a struggling engagement drags on unhappily.
- Deliverables described as hours instead of outputs.
- Requesting no analytics access, then having no baseline to prove progress against.
- Ignoring who will implement technical fixes.
Copywriting proposal template
Copywriting proposals need one thing above all: a hard boundary on revisions. Words are easy to ask for again. This template defines the deliverable, the number of rounds, and what counts as a new project rather than a tweak.
Sections, in order
1. The assignment
What's being written, for whom, and what it needs to make the reader do. One sentence per piece.
2. Deliverables and length
Each piece with a word-count range and format: 5 × 1,200-word blog posts, 1 homepage (approx. 600 words), 4 emails. Ranges, not exact counts.
3. Research and inputs
Interviews, existing brand guide, customer research, product access. Name how many interviews are included and how long each runs.
4. Voice and reference
Two or three examples the client has already approved as on-brand. Agreeing on voice before writing prevents the vaguest kind of rewrite.
5. Revisions
Two rounds per piece, consolidated feedback, within ten business days of delivery. Structural rewrites after approval of the outline are quoted separately.
6. Timeline
Outline → first draft → revisions → final. Attach dates and the client's feedback windows.
7. Investment
Per-project price, 50% deposit, remainder on delivery. State the rate for extra rounds and additional pieces.
8. Next step
Accept online, then the deposit invoice and the first interview slot.
How to price it
| Model | Use when | Typical range |
|---|---|---|
| Per project | Defined set of pieces | Most common — quote as one number |
| Per word or per piece | Ongoing content volume | $0.25 – $1.50/word |
| Monthly retainer | Recurring content calendar | $1,500 – $6,000/mo |
Avoid these
- No revision cap, so one piece consumes the margin of three.
- Quoting before seeing the brand voice or interviewing anyone.
- Exact word counts instead of ranges, which invites nitpicking.
- No outline approval step, so the first draft becomes the argument.
- Charging hourly, which punishes you for writing faster than you used to.
Consulting proposal template
Consulting proposals are bought on confidence, not detail. The buyer is deciding whether you understand their problem better than they do. This template leads with the problem in their language, then makes the engagement feel low-risk and clearly bounded.
Sections, in order
1. Situation
Restate the client's problem in their own words, including what it costs them per month or quarter. If you can quantify the cost, your fee stops sounding like an expense.
2. Objectives
Three outcomes the engagement is accountable for, written so both sides can tell whether they happened.
3. Approach
Three to five phases with what you do and what the client receives at the end of each. Include the decisions the client must make, and when.
4. Deliverables
Named artefacts: diagnostic report, prioritised roadmap, operating model, workshop facilitation, implementation support hours.
5. Roles and access
Who you need time with, how much, and which sponsor owns decisions. Consulting engagements stall on access, not analysis.
6. Timeline
Weeks rather than dates where possible: week 1–2 diagnostic, week 3 readout, week 4–8 implementation support.
7. Investment
Fixed fee per phase, with phase one small enough to be an easy yes. Offer a larger option that includes implementation.
8. Next step
Accept online to start phase one, with the diagnostic kickoff booked within two weeks.
How to price it
| Model | Use when | Typical range |
|---|---|---|
| Fixed fee per phase | Nearly all engagements | Phase 1 kept deliberately small |
| Value-based | Quantifiable financial outcome | 5 – 15% of first-year value |
| Day rate | Advisory and facilitation | $800 – $5,000/day |
Avoid these
- Selling hours, which caps your fee at your calendar.
- One large phase, when a small paid diagnostic would have closed immediately.
- No named sponsor, so nobody can make the decisions your work depends on.
- Objectives written so vaguely that success is unprovable.
- Leading with your credentials instead of their problem.
Bookkeeping proposal template
Bookkeeping proposals go wrong when catch-up work and monthly work are quoted as one number. The client's books are six months behind, you quote a monthly fee, and the first month eats forty hours. This template splits the engagement into cleanup and ongoing, prices them separately, and names exactly which accounts and platforms you touch.
Sections, in order
1. Current state of the books
How many months behind, which platform, how many bank and card accounts, and whether payroll or sales tax is involved. Be specific — this paragraph justifies the cleanup fee.
2. Cleanup phase
A one-off scope: reconcile X months across Y accounts, categorise transactions, fix the chart of accounts, produce opening balances. Give it its own fee and its own completion date.
3. Monthly bookkeeping scope
List what happens every month: reconciliations, categorisation, accounts payable and receivable, payroll journals, monthly financial statements, and the date they land.
4. What is not included
Tax filing, CFO advisory, audit support, and inventory counts unless named. One short list here prevents the slow drift into unpaid work.
5. What the client provides
Read-only bank access, receipts by a set day each month, payroll reports, and one named contact for questions. Attach a deadline to each.
6. Investment
Cleanup fee, then a monthly retainer banded by transaction volume. State the volume band the price assumes and what happens when they outgrow it.
7. Next step
Accept, then a short onboarding call to collect access. Note the first month you will be responsible for so there is no gap.
How to price it
| Model | Use when | Typical range |
|---|---|---|
| Monthly retainer by transaction volume | Ongoing bookkeeping | $300 – $1,200/mo |
| One-off cleanup project | Books months behind | $500 – $5,000 |
| Hourly | Unpredictable or advisory work | $45 – $100/hr |
Avoid these
- Quoting a monthly fee before seeing the actual transaction volume.
- Rolling cleanup into month one and absorbing the cost.
- No volume band, so a growing client pays the same as when they had 80 transactions.
- Leaving tax filing ambiguous, so the client assumes it is included.
- No receipt deadline, so you chase paperwork every month for free.
Graphic design proposal template
Design proposals lose money in two places: unlimited revisions and unstated usage rights. This template counts the concepts, counts the rounds, and says in plain language what the client may do with the finished files — so the price you quote is the price you are paid.
Sections, in order
1. Project summary
The brand, the audience, and what the design has to accomplish. One paragraph the client would recognise as their own brief.
2. Deliverables
Countable and specific: three logo concepts, one developed direction, primary and secondary marks, colour and type system, and final files in named formats.
3. Concepts and revision rounds
State the number of initial concepts and how many revision rounds each stage includes. Define a round as one consolidated set of feedback from one decision-maker.
4. Usage rights and ownership
When rights transfer, what happens on final payment, and whether you retain portfolio rights. Broad, exclusive, or extended licensing is priced separately.
5. Timeline
Concept presentation, feedback window, refinement, and delivery of production files. Attach each date to a feedback deadline.
6. Investment
Three tiers — core mark, full identity, or identity plus applications. Include the hourly rate for work beyond the included rounds.
7. Next step
Accept, pay the deposit, and book the kickoff. Note that work starts when the deposit clears, not when the proposal is accepted.
How to price it
| Model | Use when | Typical range |
|---|---|---|
| Fixed price by deliverable set | Defined identity or collateral work | $800 – $8,000 |
| Tiered packages | Clients weighing scope against budget | 3 tiers, ~1.6x apart |
| Day rate | Ongoing or loosely defined production | $400 – $1,200/day |
Avoid these
- Unlimited revisions, which turns a fixed fee into an hourly loss.
- Silence on usage rights, so extended licensing is never billed.
- Presenting concepts before the deposit clears.
- Accepting feedback from a committee with no named decision-maker.
- No file-format list, so 'final files' becomes an ongoing request line.
Landscaping proposal template
Landscaping proposals are won on clarity about materials and weather. The client wants to know what is going in the ground, who hauls the debris, and what happens if it rains for a week. This template answers all three before the price appears.
Sections, in order
1. Site summary
Property size, the areas in scope, current condition, drainage or grade issues, and access constraints for equipment.
2. Scope of work by area
Break the property into zones — front bed, side yard, patio, rear lawn — and list the work per zone. Zone-by-zone scope is what prevents 'while you're here' requests.
3. Materials and plants
Named species and sizes, hardscape materials, quantities, and who supplies them. Note substitutions policy for plants that are unavailable at install time.
4. Site preparation and cleanup
Demolition, debris haul-away, grading, and protection of existing features. State explicitly whether disposal fees are included.
5. Schedule and weather
Start window, crew days, and a clause that weather delays shift the schedule without changing the price.
6. Warranty and maintenance
Plant warranty period and its conditions, plus an optional maintenance plan priced monthly or seasonally.
7. Investment
Total with a materials and labour split, deposit amount, and the change-order rate for added work.
How to price it
| Model | Use when | Typical range |
|---|---|---|
| Fixed project price | Defined install with measured areas | $1,500 – $30,000 |
| Per square foot | Sod, paving, and mulch work | Rate x measured area |
| Seasonal maintenance plan | Ongoing upkeep after install | $150 – $800/mo |
Avoid these
- No plant substitution clause, so nursery shortages become your problem.
- Debris disposal left unstated and absorbed into your margin.
- A firm completion date with no weather allowance.
- Warranty promised without watering conditions attached.
- No deposit, so material costs are financed by you.
Construction proposal template
A construction proposal is a risk document as much as a price. The bid that wins on trust names its allowances, lists its exclusions, and explains how change orders are priced before anyone breaks ground. This template does all three in language a homeowner or facilities manager can follow.
Sections, in order
1. Project description
The structure, the work, the location, and the intended finish standard. One paragraph the client would sign off as accurate.
2. Itemised scope of work
Trade by trade or phase by phase: demolition, framing, mechanical, electrical, plumbing, finishes. Each line names what is included.
3. Allowances
Where selections are not yet made, state the allowance amount per item — fixtures, tile, appliances — and that costs above it are billed at actual.
4. Exclusions
Permits, engineering, hazardous material abatement, unforeseen structural conditions, and landscaping restoration unless named. The clearest section in the document.
5. Schedule and milestones
Start date, major milestones, and the inspections or client selections each depends on. Note that permit timing is outside your control.
6. Payment schedule
Deposit and progress draws tied to completed milestones, with the final payment released at substantial completion and punch list sign-off.
7. Change orders and investment
Total price, the markup applied to change orders, and the requirement that changes are approved in writing before work proceeds.
How to price it
| Model | Use when | Typical range |
|---|---|---|
| Fixed price with allowances | Defined scope, undecided finishes | Bid total + named allowances |
| Cost plus fee | Renovations with unknown conditions | Cost + 10 – 20% |
| Time and materials | Small repairs and service work | $60 – $150/hr + materials |
Avoid these
- No allowances, so every undecided selection becomes an argument.
- Exclusions buried in a paragraph instead of listed.
- Progress draws tied to dates rather than completed milestones.
- Change orders performed on a handshake and billed later.
- No clause for concealed conditions found after demolition.
Photography proposal template
Photography proposals are usually too short. They name a day rate and a delivery date, then leave licensing, edited image counts, and reshoot terms to be argued about later. This template makes the shoot day the smallest part of the document.
Sections, in order
1. Shoot overview
What is being photographed, where, and what the images are for. The intended use drives licensing, so establish it up front.
2. Shot list and coverage
Locations, setups, number of looks or products, and hours of coverage. State what happens if the schedule runs long.
3. Deliverables
Number of edited images, resolution and formats, delivery method, and turnaround in business days. Distinguish selects from fully retouched files.
4. Editing and revisions
What standard editing includes, how many retouch revisions are covered, and the rate for additional retouching.
5. Usage licence
Term, territory, and channels — web only, paid social, print, or unlimited. Extended or exclusive licences are priced as add-ons.
6. Logistics and client responsibilities
Location access, permits, models or staff, props, and a named on-site contact. Note weather contingency for outdoor work.
7. Investment and cancellation
Session fee, licence fee, travel and expenses, deposit, and the rescheduling or cancellation window.
How to price it
| Model | Use when | Typical range |
|---|---|---|
| Day or half-day rate | Editorial, event, and commercial shoots | $500 – $4,000/day |
| Per image or per product | Ecommerce and catalogue work | $15 – $150/image |
| Session + licence fee | Brand and advertising usage | Session + licence tier |
Avoid these
- No image count, so 'send everything' becomes the expectation.
- Licensing left unmentioned, so a web shoot ends up on billboards.
- Raw files promised without thinking about your editing standard.
- No cancellation window on a day you turned other work down for.
- Turnaround quoted in 'a couple of weeks' instead of business days.
Web development proposal template
Development proposals are bought on risk, not features. The client has been burned by a build that ran twice as long as promised. This template shows how the work is broken down, what happens when requirements change, and who owns the code and infrastructure at the end.
Sections, in order
1. Problem and objective
The business outcome the software serves, and the measurable signal that it worked. Not a feature list — the reason the features exist.
2. Feature scope
Features as user-facing capabilities, each one testable. Mark anything in the 'later' column explicitly so phase two is visible but not promised.
3. Technical approach
Stack, hosting, third-party services, and integrations. Note which accounts and API keys the client must provide and when.
4. Delivery process
Sprints or phases, what is demoed at the end of each, and the environment the client can click through. Visible progress is what buys patience.
5. Testing, deployment, and handover
Test coverage approach, staging and production deployment, documentation, and a walkthrough session at handover.
6. Post-launch support
A defined warranty window for defects, then an optional support retainer with response times. Distinguish bugs from new requests.
7. Investment and change requests
Fixed price per phase or per sprint, the change-request rate, and the ownership terms for code and repositories on final payment.
How to price it
| Model | Use when | Typical range |
|---|---|---|
| Fixed price per phase | Well-specified builds | $3,000 – $60,000 |
| Per sprint | Evolving product scope | $4,000 – $15,000/sprint |
| Support retainer | Post-launch maintenance | $500 – $4,000/mo |
Avoid these
- Scoping features as nouns instead of testable behaviours.
- No warranty window, so every post-launch bug is an awkward conversation.
- Third-party access requested mid-build instead of listed up front.
- Confusing bug fixes with new requests in the support agreement.
- Ownership of code and infrastructure left unstated.
Event planning proposal template
Event proposals fail when planning fees and event costs are blended into one number. The client sees a large figure and cannot tell what is your fee and what is the caterer. This template separates them, then shows exactly what you manage on their behalf.
Sections, in order
1. Event overview
Type, date, guest count, venue status, and the outcome the event exists to create. One paragraph the client recognises.
2. Planning services
Phase by phase: concept, venue sourcing, vendor selection, budget management, timeline building, and on-site coordination. State which phases are in scope.
3. Vendor management
Which vendor categories you source and manage, whether contracts are in the client's name, and how vendor payments flow.
4. Budget structure
Your planning fee shown separately from estimated vendor spend, with a contingency line. Make clear which figures are estimates.
5. Run of show
The day-of timeline at a high level, your team's on-site hours, and who has decision authority during the event.
6. Investment and payment schedule
Planning fee, payment milestones tied to phases, and the terms for vendor deposits.
7. Cancellation and postponement
Notice windows, what is refundable, and how vendor deposits are treated if the date moves.
How to price it
| Model | Use when | Typical range |
|---|---|---|
| Flat planning fee | Defined event scope | $1,500 – $15,000 |
| Percentage of event budget | Large or complex productions | 10 – 20% of spend |
| Day-of coordination | Client has planned it themselves | $800 – $3,000 |
Avoid these
- Blending your fee with vendor costs into one intimidating number.
- No contingency line, so the first surprise comes out of your fee.
- Unlimited planning meetings with no cap.
- Silence on who decides during the event itself.
- No postponement clause, which is the most likely disruption of all.
Cleaning services proposal template
Cleaning proposals are won with a checklist. 'General cleaning' means something different to every client, and the gap is where complaints come from. This template lists tasks by area and frequency, so the client can see exactly what a visit includes before they compare your price to anyone else's.
Sections, in order
1. Property overview
Square footage, number of rooms or workstations, restrooms, flooring types, and any special surfaces.
2. Scope by area and task
Room by room, task by task: dust, vacuum, mop, sanitise, restock. This checklist is the heart of the proposal.
3. Frequency schedule
Which tasks are every visit, weekly, monthly, or quarterly. Deep-clean items belong on their own cycle so they are visibly priced.
4. Supplies and equipment
Who provides products and machines, whether green or specified products are used, and how consumables are billed.
5. Access, security, and staffing
Entry method, key or code handling, cleaning window, crew size, insurance, and background-check status.
6. Quality assurance
Inspection process, how issues are reported, and your response window for a re-clean. A named guarantee is a strong differentiator.
7. Investment and term
Price per visit and monthly total, initial deep-clean fee, contract term, and cancellation notice.
How to price it
| Model | Use when | Typical range |
|---|---|---|
| Per visit, recurring | Regular commercial or residential contracts | $80 – $600/visit |
| Per square foot | Larger commercial spaces | $0.05 – $0.20/sq ft |
| One-off deep clean | First visit or move-out | $200 – $1,200 |
Avoid these
- Quoting 'general cleaning' with no task checklist.
- No initial deep-clean fee, so the first visit takes three times as long.
- Consumables absorbed into the price without a restocking line.
- No cancellation notice, so a contract ends with a text message.
- Ignoring access logistics, which cost real time on every visit.
Virtual assistant proposal template
VA proposals are usually a rate and a number of hours, which invites the client to treat you as an on-demand inbox. This template defines the tasks, the availability window, and the response expectation, so the relationship is a service, not a standby.
Sections, in order
1. What you are handing off
The client's current bottleneck in their words — inbox volume, scheduling, follow-ups, admin backlog — and the hours a week it is costing them.
2. Task scope
A categorised list: inbox management, calendar, travel, CRM updates, invoicing, research, customer replies. Mark anything explicitly out of scope.
3. Hours and availability
Monthly hours included, the days and time zone you work, and your response time for normal versus urgent requests.
4. Communication and reporting
Where tasks are assigned, the weekly check-in, and a short end-of-week summary of what was completed.
5. Tools and access
Which accounts you need, how credentials are shared securely, and who pays for any subscriptions.
6. Confidentiality
A short statement on handling client data, customer information, and financial access. It matters more than most VA proposals acknowledge.
7. Investment
Monthly retainer by hour band, the rate for overage, and the notice period on either side.
How to price it
| Model | Use when | Typical range |
|---|---|---|
| Monthly retainer by hour band | Ongoing support | $400 – $2,500/mo |
| Hourly | Irregular or trial engagements | $20 – $65/hr |
| Task-based package | Repeatable, defined workflows | Per package |
Avoid these
- Selling hours instead of outcomes, which makes you a commodity.
- No availability window, so the client expects instant replies at any hour.
- Unused hours rolling over indefinitely and destroying your capacity planning.
- Credentials shared over email with no password manager.
- No notice period, so income disappears without warning.
Freelance writing proposal template
Writing proposals underprice because they count words instead of work. The research, the interviews, the editing rounds, and the SEO brief are the job; the draft is the visible part. This template makes the invisible work explicit, then prices it.
Sections, in order
1. Content goal
What the content is for — rankings, conversions, thought leadership — and the audience it speaks to. This decides everything else.
2. Deliverables
Number of pieces, format, and a word range per piece rather than a fixed count. Include headlines, meta description, and image direction if in scope.
3. Research and inputs
Interviews, source material, subject-matter access, keyword briefs, and brand voice guidelines. Name who supplies what.
4. Process and revisions
Outline approval, first draft, and a stated number of revision rounds. Outline approval before drafting is the single biggest saver of rewrite time.
5. SEO scope
Whether keyword research is included, how internal links are handled, and who publishes. Ambiguity here is where scope creep lives.
6. Rights and attribution
When rights transfer, whether the work is ghostwritten, and whether you can use it in your portfolio.
7. Investment
Per piece or monthly retainer, payment terms, and the rate for rush turnaround or extra revision rounds.
How to price it
| Model | Use when | Typical range |
|---|---|---|
| Per piece | Defined articles or pages | $150 – $1,500/piece |
| Monthly retainer | Ongoing content programmes | $1,000 – $6,000/mo |
| Per word | Volume work with a clear brief | $0.10 – $1.50/word |
Avoid these
- Pricing per word, which pays you less the better you get.
- Drafting before the outline is approved.
- Unlimited revisions on subjective copy.
- Interviews and research treated as free inputs.
- No clarity on who publishes, so you inherit CMS work you did not price.
Interior design proposal template
Interior design proposals fall apart when the design fee, the furnishings budget, and the procurement markup are blurred into one number. The client thinks $12,000 buys the room; you meant it buys the drawings. This template separates concept work, documentation, and procurement, and states plainly how product is purchased and marked up.
Sections, in order
1. Project summary
The rooms in scope, their square footage, how the client lives in the space, and the look they described. Name every room — undefined rooms become free rooms.
2. Concept and moodboards
How many concept directions you present, what a moodboard includes (palette, materials, finish samples, reference imagery), and how many revision rounds are included before the direction is locked.
3. Drawings and documentation
Floor plans, furniture layouts, elevations, lighting and electrical plans, and finish schedules. State which are included and which are add-ons so contractors are not waiting on drawings nobody bought.
4. Procurement and furnishings
Whether you purchase on the client's behalf or they buy from your specification list, your procurement fee or trade markup, and who owns freight, storage, receiving, and damage claims.
5. Timeline and phases
Concept, documentation, procurement lead times, and installation. Lead times on custom upholstery and stone drive the whole schedule — say so, and tie each phase to a client approval date.
6. Investment
Design fee (flat per room or per phase), procurement fee or markup, and a separate furnishings allowance the client approves before anything is ordered. Three numbers, never one.
7. Next step
Accept, pay the design retainer, and book the site measure. Note that no product is ordered until the furnishings budget is approved in writing.
How to price it
| Model | Use when | Typical range |
|---|---|---|
| Flat fee per room | Defined residential rooms | $1,500 – $6,000/room |
| Procurement fee or trade markup | You purchase furnishings | 15% – 35% of product |
| Hourly | Consults, sourcing add-ons, site visits | $100 – $300/hr |
Avoid these
- Quoting one number that mixes design fee with the furnishings budget.
- No cap on moodboard revisions, so the direction never locks.
- Leaving freight, receiving, and storage costs unassigned.
- Not naming which drawings are included, so the contractor's requests become unpaid work.
- Promising an install date before confirming custom lead times.
Want this written for you, per client?
Describe the project in a few lines and LogicVanta produces a branded proposal with scope, timeline, and three pricing tiers — ready to send and accept with one click.
Start free
Social media marketing proposal template
Social media proposals get underpriced because the work is invisible: sourcing, editing, scheduling, replying, reporting. This template makes every one of those visible and countable, so the retainer reads as reasonable instead of arbitrary.
Sections, in order
1. Current state
Posting cadence, engagement rate, follower growth, and one clear gap. Screenshot-level specifics show you did the homework.
2. Platforms in scope
Name each platform, and say what happens on each. Instagram and TikTok are different jobs, not one line item.
3. Monthly content volume
Exact counts: 12 static posts, 8 short-form videos, 20 stories, 4 carousels. Include how many concepts you present versus how many ship.
4. Community management
Define it: response window, hours covered, escalation path for complaints. If it isn't in scope, say so explicitly.
5. Approval workflow
Content delivered by the 25th, feedback within three business days, one revision round, then scheduled. Late approvals push the calendar, not the fee.
6. Reporting
One monthly report on reach, engagement, follower growth, and clicks or leads where trackable.
7. Investment
Monthly retainer by content volume tier. Paid ad spend is billed separately and never mixed into the retainer.
8. Next step
Accept online, then a brand and tone-of-voice session before the first content batch.
How to price it
Avoid these
Read the full social media guide, with FAQs →